1) For local sales and marketing, provide more global best practices (references) of Cognos to local businesses
a. Korean firms have needs of globally proven IT solutions with more direct resources (services) and support from Cognos HQ when they choose an IT solution
b. Increase the recognition of Cognos solutions, publishing and distributing more local success cases on industry journals and news
: In the longer-term, local successful cases based on Cognos solutions would be appealing to firms in others countries. (Especially to Chinese ones who have some similarity in business conditions.) Many Korean firms lead in implementing emerging enterprise IT solutions in the Asia Pacific region.
*** However, Korean firms are not very active in publishing their cases. (Sincere persuasion is needed.)
2) Strengthen local partnership
- Improve customers' satisfaction on quality of projects with more intensive collaboration b/w local partners and Cognos HQ (sharing relevant resources)
- Find more local partners who specialize in various industries and manage the relationship
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